Canadian Broadcasters for Sustainability formed
By Derek Winkler
A group of 22 Canadian broadcasters have formed an organization called Canadian Broadcasters for Sustainability. The group will work to “increase environmentally sustainable change.” Participants include Accessible Media, Asian Television Network, Bell Media, Blue Ant Media, CBC/Radio-Canada, Channel Zero, CHEK Media, Corus Entertainment, Hollywood Suite, Knowledge Network, New Tang Dynasty Canada, Nunavut Independent Television Network, OUTtv, Pelmorex, Remstar Media, Rogers Sports & Media, Super Channel, Télé-Québec, TFO, TV5, TVO and Wildbrain.
These members will meet quarterly to collaborate on sustainability initiatives, increase the scope of sustainability actions, improve efforts to produce content sustainably, develop content that “inspires people to make more sustainable choices,” and consult with marginalized communities that are disproportionately affected by climate change.
“Our industry has a responsibility to take meaningful action on climate change,” said Catherine Tait, president and CEO of CBC/Radio-Canada. “CBC/Radio-Canada is proud to be among the broadcasters leading the charge to make Canadian media production greener and more sustainable.”