Taxi debuts Taxi Commerce in Canada
By Rob Bale
Taxi of Toronto has launched a new division called Taxi Commerce in Canada. The division offers services including retail strategy, shopper marketing, electronic commerce, social commerce and experiential marketing. Taxi Commerce has hired Marjorie Mackenzie as strategy lead, Peter Roberts as business lead and Joanna Moberg as account lead.
“We are thrilled to more formally introduce our commerce capabilities to market and to be more closely aligned with our VMLY&R Commerce Network globally,” said Emma Toth, president of Taxi Canada. “As marketers, to be effective today, we must build both the brand and drive conversions, regardless of channel. Creativity is a must-have everywhere across the consumer journey, and that’s what we do best.”