Baffin begins Passion Unites Us campaign
By Rob Bale
Outdoor footwear company Baffin has begun an advertising campaign called “Passion Unites Us,” tied to its sponsorship of the Canadian Football League. This is the second year the brand has been the official boot sponsor of the league. The campaign, developed by Elemental, depicts the Baffin head office in Stoney Creek, ON and a number of the company’s staff demonstrating their support for the CFL and its teams. The social media campaign will run through the CFL’s regular season.
“I’m inspired every day by the team at Baffin and believe that they are what makes this company so special,” said Mark Hubner, senior commercial vice-president at Baffin. “They represent the best of Baffin, and I’m thrilled that they are getting the spotlight they deserve in this campaign. Our team is proud of our partnership with the CFL, but as the campaign states, we’re more than just a partner. We’re fans first.”