Baffin sponsors CFL
By Adnews Staff
Outdoor footwear company Baffin has signed a multi-year sponsorship agreement with the Canadian Football League. Through this agreement, the brand will become the official boot sponsor of the league and the Grey Cup championship game. To launch the sponsorship, Baffin will have brand visibility during the 2022 playoff games and the Grey Cup game on Nov. 20. Baffin will also conduct a contest, the winner of which will receive Grey Cup tickets, air flights, accommodation and Baffin merchandise. The contest will begin on the company’s Instagram page on Nov. 10.
“As a Canadian homegrown brand, we admire what the CFL does for Canadian sports and its fans across the country,” said Mark Hubner, senior commercial vice-president at Baffin. “We're excited to connect with these fans, who never let the cold Canadian climate stop them from showing up for a game. Taken to the ends of the Earth and to the most extreme environments on the planet, Baffin provides extreme protection that allows customers to challenge themselves in their coldest adventures, whether that's trekking to the North Pole, or cheering their team on during a Grey Cup snowstorm.”