Twizzlers begins CFL promotion
By Rob Bale
Hershey Canada has begun a promotion for its Twizzlers candy brand tied to the Canadian Football League playoffs. The initiative will take place at all post-season games as well as the Grey Cup championship game. It includes sideline exposure in the form of branded benches, towels and coolers, as well as sampling programs and fan activities using the stadium video board. The campaign also includes television commercials during TSN broadcasts as part of the brand’s “Keep the Fun Going” campaign. Participating retailers will feature “MVP of the Snack Table” displays.
“Twizzlers is all about keeping the fun going in the moments people enjoy together,” said Lisa Bulfon, marketing manager at Hershey Canada. “The CFL postseason gives us an exciting new way to bring that idea to life, from the sidelines to the stands and at home. We’re excited to be part of the playoff experience and celebrate alongside fans all the way through Grey Cup.”