Hershey, Pokemon begin promotion
By Rob Bale
Chocolate company Hershey Canada and game company The Pokémon Company International have begun a joint promotion consisting of a limited edition line of collectible Hershey’s Kisses, Cookies ‘N’ Creme bars and Almond Bars. Each product contains a foil sheet designed to recall various Pokémon characters. The promotion includes an online element that allows consumers to track the foils they have collected. The promotion debuted in the US last year.
“This collaboration brings together two iconic brands rooted in discovery and fandom,” said Sana Goguen, marketing director at Hershey Canada. “After seeing the excitement it sparked in the US, we’re thrilled to officially bring the experience to Canada with exclusive foils that give Canadian fans even more ways to unwrap, trade and collect their favourite Pokémon all summer long.”