TD begins MySpend campaign
By Derek Winkler
TD has begun a campaign for its TD MySpend mobile application. The campaign, an extension of its ongoing “More Human” initiative, highlights the ways in which the app can help consumers “make more confident financial decisions without sacrificing the things they love.” It includes a television commercial in which a young couple calculate whether they can afford to adopt a puppy. This is being accompanied by online video and social media content. The campaign was developed by Leo Toronto.
“When the team showed me the idea, they said that a pet can cost as much as $70,000 over its lifetime,” said Michelle Spivak, executive creative director at the agency. “I loved using something as cute as a puppy to make a real point about how even the most emotional decisions have a real financial side to them.”