Korea Tourism Organization conducts promotion
By Derek Winkler
The Korea Tourism Organization is conducting a promotion in Toronto called “Ride to Korea.” The effort encourages Canadians to visit South Korea using a truck-mounted LCD screen is visiting high-traffic areas in the Greater Toronto Area until July 10. The location of the vehicle is being tracked by social media. The promotion also includes a draw for a trip for two to South Korea which can be entered via the campaign’s YouTube channel. The organization’s Instagram page is also conducting weekly gift card giveaways.
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