Peroni Nastro Azzurro sponsors Junos
By Derek Winkler
Beer brand Peroni Nastro Azzurro has signed-on as a sponsor of the 2026 Juno Awards. The brand will be the official beer of the event. The sponsorship will include an installation called the Peroni Pre-Show Lounge, as well as the presenting sponsorship of the Pop Album of the Year award. Additional elements include a contest which will give away a trip for four to the awards. The Juno Awards are conducted by the Canadian Academy of Recording Arts and Sciences.
“The Junos are a defining moment for music and culture, and we’re proud to participate as the official beer of the 2026 Junos,” said Katelyn Gomes, senior marketing manager of global brands at parent company Asahi Canada. “Passion and flair are at the heart of Peroni Nastro Azzurro, expressed through an effortless sense of style. We’re excited to bring that to the Junos, from the House of Peroni lounge inside TD Coliseum to the wider celebration.”