Excel sponsors Juno Awards
By Adnews Staff
Candy company Mars Wrigley Canada has signed-on as a sponsor of the 2023 Juno Awards in the name of its Excel gum line. As part of the agreement, the brand will work with two nominees from the Breakthrough Artist of The Year category, Rêve and Devon Cole, as well as Breakthrough Group of the Year nominee Banx & Ranx. According to the company, the intent is to give the nominees additional confidence about their appearance at the awards by providing them with a “Confidence Care Package.” Excel will also sponsor the show’s Walk-Off Tunnel, an area through which winners will walk after receiving their awards.
“Excel gum has been by Canadians' side for over 30 years, helping them feel fresh and confident during moments that matter,” said Barbara Cooper, marketing director at Mars Wrigley Canada. “With our Junos sponsorship, we are excited to find new ways to inspire confidence in some of the country's best music artists and help them feel ready for anything on their big night.”