Hubba Bubba begins paint promotion
By Rob Bale
Candy company Mars Wrigley Canada has begun a promotion for its Hubba Bubba brand of chewing gum. The initiative is being conducted in collaboration with paint company Behr and makes use of a custom colour of paint called Hubba Bubba Pink. It will be sold nationally at The Home Depot Canada stores. The promotion also includes social media content featuring visual artist Briony Douglas demonstrating the paint in various places.
“Hubba Bubba is committed to creating a world of fun where everyone is encouraged to embrace joy and play, and this partnership with Behr is an extension of that commitment,” said Patrick Zeng, marketing director of Mars Wrigley Canada. “Through this collaboration, we’re inspiring Canadians to incorporate pink and playfulness into their homes, while reminding them of the nostalgic fun of Hubba Bubba.”