Save My Reno signs sponsors
By Adnews Staff
Specialty television channel HGTV Canada has signed a series of sponsorship agreements for the upcoming fourth season of its series Save My Reno, which will debut on March 16. Returning sponsors include official paint supplier Behr and official insulation provider Rockwool. New sponsors include home improvement retail chain Lowes, mortgage company Dominion Lending Centres, skylight company Velux and insurance company Belairdirect. These sponsorships include in-show product integrations, on-air promotions, online and social media content, as well as contest elements. HGTV Canada owned by Corus Entertainment.
“Save My Reno is the perfect environment for our sponsors to engage with likeminded audiences in a meaningful way,” said Barb McKergow, senior vice-president of national revenue sales at Corus. “We are thrilled to have multiple sponsors return and welcome new partners in offering real solutions to make people’s dream renovations come true.”