American Standard sponsors HGTV Canada
Lixil Canada has signed a sponsorship agreement with Corus Entertainment. Through this agreement, the company’s American Standard brand will be the official supplier of kitchen and bathroom fixtures to two television series airing on HGTV Canada. The sponsorship includes the series $ave My Reno and Family Home Overhaul. Products that will be promoted will include the Beale MeasureFill kitchen faucet, as well as the Studio S bathroom and kitchen collection. The sponsorship will also include digital and social media components.
“It's an exciting time for American Standard to be partnering with HGTV Canada," said Val Malone, president and general manager of Lixil Canada. “There are so many different American Standard products that are leading the way when it comes to residential kitchen and bathroom design. By showcasing our innovative and design-savvy products through these shows, we hope to inspire viewers and demonstrate how American Standard can help elevate the home's complete look, from the kitchen to the master bathroom.”