J.P. Wiser's, Boston Pizza ready Leap Day promotion
By Adnews Staff
Alcohol brand J.P. Wiser’s is preparing a promotion with restaurant chain Boston Pizza during which they will give away 10,000 free pizzas on Feb. 29, which is a leap day. According to the companies, the intent is to encourage consumers to spend extra time with friends. The promotion will also include a discount on J.P. Wiser’s Old Fashioned cocktails. Consumers can register online at <http://www.jpwisers.com/leapday> for a chance to receive a promotional code for one of the free pizzas. The codes will be redeemable at participating Boston Pizza locations nationally, excepting Quebec, with the purchase of a J.P. Wiser’s product. J.P. Wiser’s is distributed in Canada by Corby Spirit and Wine.
“As Canada’s pizza leader, we know that no food brings people together quite like pizza does,” said Peter Blackwell, senior vice-president of marketing and communications at Boston Pizza International. “We are thrilled to partner with J.P. Wiser’s to bring friends together on Leap Day and reward guests with some great offerings.”