Malibu conducts elevator promotion
By Rob Bale
Corby Spirit and Wine has begun a promotion for its Malibu brand of coconut-flavoured rum. The effort consists of an elevator in a Toronto office building that decorated to resemble a patio. According to the company, the promotion is intended to encourage consumers to leave their work at the office and enjoy their off-hours.
“Malibu is all about celebrating the spontaneous moments that happen when you're off the clock,” said Maggie Kong, brand manager for Malibu at Corby. “With so many Canadians feeling burnt out, especially younger professionals, we wanted to offer a refreshing reminder that living offline and in the moment is seriously important. We hope this experience liberates Canadians to enjoy more good times this June and beyond.”