President's Choice readies Bookable Backyards
By Derek Winkler
Grocery store chain President’s Choice is preparing a summer promotion called “Bookable Backyards.” From June 21 to July 6, consumers in Toronto and Vancouver will be able to visit backyard spaces to sample various seasonal products from the chain’s PC Summer Insiders Report. This will be supported by digital and television advertising, as well as media and influencer relations. The promotion was developed by Zulu Alpha Kilo. President’s Choice is a division of Loblaw Companies.
« Back Next »
Comments
blog comments powered by Disqus