Kraft Heinz begins Classico campaign
By Rob Bale
Kraft Heinz Canada has begun an advertising campaign for its Classico line of pasta sauces. The campaign, the first for the brand in five years, was developed by Salt XC. It highlights the ingredients used in the product and its taste, using the theme that foods without sauce “aren’t really our favourite foods.” The campaign consists of online video, out-of-home advertising, online display ads and social media advertising, as well as influencer activities. Media work is being handled by Carat, with public and influencer relations from Heads & Tales.
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