Olly conducts Shower Signals promotion
By Rob Bale
Skin care brand Olly conducted a promotion in Toronto on March 2 in support of the Canadian launch of its Olly Body Wash product. The effort, called “Shower Signals,” was developed by Salt XC. It consisted of a shower-themed installation at Union Station designed to highlight the scents of the product line. The promotion also included product sampling.
“Knowing that most people are stressed on their commute into work, we used that moment to show Calm’s product benefits instead of telling people about them,” said Mark Delisi, creative director at Salt XC. “It’s not every day you see someone shower on the way to work, so we knew it would turn heads and drive awareness by showing up in an unexpected way.”
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