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Unilever Canada launches Leap Rewards

Unilever Canada has launched a loyalty program called Leap Rewards. The free program, which operates via a mobile application, encourages consumers to “make more responsible shopping choices,” according to the company. Consumers will receive loyalty points for purchasing Unilever products such as Dove, Hellmann's, Axe, TRESemmé, Schmidt's, Knorr, Olly and others. According to the company, these products meet a range of sustainability guidelines. Customers can redeem the points for coupons or to donatie a meal or plant a tree via participating charitable organizations.

“Our research identified that Canadians rank climate change and the cost of living as two of their top five everyday concerns,” said Robin Hassan, director of digital marketing, media and commerce at Unilever. “The Leap Rewards app was created to help Canadian shoppers with both of these concerns in tandem. Leap Rewards is a simple way for shoppers to benefit from savings while taking little everyday actions that can collectively benefit our planet and communities.”

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