McCormick readies new campaign
By Rob Bale
Spice company McCormick will begin a national campaign on March 16 called “Discover Our Finest Flavours.” Developed by Colle McVoy, the campaign will promote the company’s Gourmet Collection product line, consisting of approximately 70 herbs and spices in redesigned packaging. It is aimed primarly at home cooks and focuses on the quality and authenticity of the products. The campaign consists of streaming, digital, print and social media advertising, as well as television commercials.
“The redesigned Gourmet Collection gave us the foundation for a true relaunch,” said Diana Quenomoen, co-head of design at Colle McVoy. “With sleeker, more contemporary packaging as the catalyst, we developed a campaign and design system that elevates the brand’s premium credentials and connects with today’s quality-driven cook.”