McCormick readies Frenchsicle promotion
By Adnews Staff
McCormick & Company is preparing a promotion supporting its French’s Ketchup brand. The promotion features a ketchup-flavoured popsicle called the Frenchsicle. Begining June 24, the limited edition product will be available at temporary locations in Vancouver, Toronto and Leamington, ON for one week. For every Frenchsicle given away, the company will donate two meals to Food Banks Canada. The popsicles were made in collaboration with Happy Pops.
“This year we're bringing the fun back to summer with the Frenchsicle,” said Trevor Squires, country manager for McCormick & Company in Canada. “It's exciting to celebrate local food and flavour, from the roots of the Frenchsicle, made with 100% Canadian tomatoes, to our Happy Pops partnership.”