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McCormick continues My Home is Canada campaign

McCormick & Company is continuing a campaign for its Club House, French’s and Billy Bee product lines called “My Home is Canada.” Begun in January and featuring figure skater Scott Moir, the promotion encouraged consumers to demonstrate their national pride by submitting images of favourite places, foods or moments via social media.

Selections from the approximately 300 photos received have been incorporated into an online video located at <>. The four-minute presentation comprises a mosaic of moving images that form the shapes of notable Canadian landmarks, including a map of Canada, a maple leaf, the Rocky Mountains, Peggy’s Point Lighthouse and others.

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