General Mills, McCormick begin Pizza Pop promotion
By Adnews Staff
General Mills Canada has begun a promotion for its Pillsbury Pizza Pop product line in collaboration with McCormick & Company and its Frank’s RedHot hot sauce brand. The two companies will sell a limited edition Frank’s RedHot Pizza Pops edition. As part of the promotion, three consumers received branded mouthguards intended to prevent them from burning the roofs of their mouths. Social media activities are also taking place.
“We know our consumers have a serious appetite for spicy food flavours,” said Andrew Davis, vice-president of marketing at General Mills Canada. “We surveyed our fans and 90% expressed the desire to eat a spicier Pizza Pop. That is why we’re thrilled to partner with the hot sauce experts at Frank’s RedHot to add some excitement and a sizzling new kick to our snack category.”