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Frank's RedHot readies Fortnite promotion

McCormick & Company is preparing an online promotion for its Frank's RedHot hot sauce brand. The promotion consists of a branded game called “The Floor is Flava” within the video game Fortnite. Players compete to be the last person alive in an environment shaped like a chicken wing incorporating a volcano that erupts hot sauce. Players can jump on stone statues of various foods, use chickens as jetpacks, and make use of “sauce launchers” and “chiller grenades.” Well-known Fortnite players including Ali-A, SushieBae, SypherPK, Typical Gamer and Zemie will also take part in the game. Consumers can visit <> beginning Jan. 30 to receive the code needed to play the game.

“Last year, Frank's created the first-ever edible NFT made from Buffalo wings,” said Tom Rowe, director of global digital experiences at McCormick. “In 2023 we go further, combining iconic game day foods with one of the world's most popular multiplayer online games, Fortnite. Whether you're watching in real life or playing virtually, Frank's brings the perfect blend of flavour and heat to the big game and gaming.”

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