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Kitskitchen readies soup campaign

Kitskitchen Health Foods of Vancouver is preparing a new marketing campaign for its line of soups. The campaign takes the form of a sampling program during which 19 promotional workers will conduct demonstrations of the products in Nesters Market and Natures Fare stores during February and March. This will be accompanied by digital advertising with a focus on social media sites. Kitskitchen is a subsidiary of Modern Plant Based Foods.

“We have managed to establish brand consistency and loyalty, having delicious, healthy, comfort foods that anyone can enjoy,” said Joni Berg, CEO of Kitskitchen. “It is great timing to launch a new marketing initiative to reinforce our brand a well-known favourite and gain reach to new clientele and reach a new height of revenues this upcoming year. In past years, we have seen a direct link to our revenue growth from participating in tastings, we feel getting in front of our customers and letting them try the delicious soups has consistently been the most effective method and therefore have decided to scale the model.”

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