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Cheerios readies heart health promotion

General Mills Canada is preparing a promotion for its Cheerios cereal brand to coincide with National Heart Health Month in February. During that month, the shape of the cereal will be changed from its usual “O” to a heart shape. The effort will include the product line’s Honey Nut, Multi Grain and Yellow-Box Cheerios variants. In addition, the brand will conduct a contest that will give away 5,000 Fitbit Inspire 2 fitness trackers, along with a one-year trial subscription to the Fitbit mobile application.

“With over 2.4 million Canadians living with heart disease, we hope to spark conversations on the importance of heart health in an approachable and fun way, while reminding people that Cheerios can support your heart-healthy lifestyle,” said Fawad Farrukh, director of marketing for cereal at General Mills Canada. “Made with whole-grain oats, Cheerios is a simple & delicious food that can be a part of a heart-healthy diet.”

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