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Armstrong Cheese encourages winter barbecuing

Saputo Dairy Products Canada has begun a promotion for its Armstrong Cheese brand that encourages consumers to engage in winter barbecuing. The effort offers a collection of winter-themes recipes developed in collaboration with television personality and chef Roger Mooking. These include a cheesy jerk pork sandwich, a banh mi cheeseburger, an onion soup-flavoured hamburger, a Sloppy Joe sandwich with cheese, a southwest chicken papillote and beef-dtuffed onion bombs. The recipes are available online at <>. Visitors to the site can also enter a draw for a winter barbecue kit. The campaign was developed in association with Karyzma Agency.

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