Penske, Vox sign representation deal
By Derek Winkler
Penske Media of Los Angeles has signed a Canadian advertising sales representation agreement with Vox Media of New York. Penske will be the exclusive Canadian ad sales representative for properties including Vox, The Verge, The Cut, Eater, Vulture, The Strategist, Polygon, SB Nation, Thrillist, Popsugar, New York Magazine and The Dodo. Penske Media operates properties including Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, She Media, Robb Report and others, as well as data analytics firm Luminate and events including SXSW, LA3C, Life is Beautiful, Latin Music Week and the ATX Television Festival.
“Our partnership and expansion into Canada with Vox Media marks such an important moment for us,” said Richard Han, vice-president of international sales at Penske Media. “The combined audiences represented by PMC would have the second largest reach of any digital media portfolio in Canada.”