Penske Media signs representation deal with Oboxmedia
Oboxmedia of Montreal has signed an advertising sales representation agreement with Penske Media of Los Angeles. Oboxmedia will now sell Canadian advertising on Penske's collection of websites. These include entertainment industry news properties Hollywood Life, Variety and Deadline, as well as technology news property BGR.com. According to the company, these sites collectively attract approximately three million unique visitors per month.
"We decided to go with Oboxmedia because of their 360-degree, boutique-style approach to advertising," said Craig Perreault, senior digital vice-president at Penske Media.