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Oboxmedia signs video ad deal with SlimCut Media
By Adnews Staff
Oboxmedia of Montreal has signed an agreement with SlimCut Media of Toronto to exclusively represent its online video advertising units on desktop and mobile properties. These ad units will now be available on Oboxmedia properties in English and French, including, Nightlife.ca, Practico-practiques.com, Mondedestars.com and Dose.ca. Oboxmedia will also offer its own data to aim video campaigns at specific audience segments.
"SlimCut's outstream video ad unit is the perfect addition to our advertising product line-up," said Andy Querin, chief revenue officer at Oboxmedia. "As demand for quality video continues to increase, advertisers will have a unique opportunity to marry our first party data targeting with the power of native outstream across Canada with heavy volume in French Canada."