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Kijiji breaks What's Your Thing campaign

By Adnews Staff

Classified advertising website Kijiji has begun an advertising campaign called "What's Your Thing?" The company describes the effort as its first fully-integrated campaign, comprising a cinema ad, four 30-second television commercials in English and French, out-of-home, radio and online advertising, as well as social media activities and a website at <http://www.whatsyourthing.ca>. The creative seeks to illustrate a parallel between a thing owned by a person and a thing loved by a person.

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