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Mintel readies Canadian consumer research reports
Chicago-based research company Mintel has launched a series of Canadian consumer research reports. The series will be developed by the company's Toronto office. It will cover English- and French-speaking consumers and topics including food, shopping, lifestyles and finance. The reports will focus on data and analysis by province, along with segmentation, market share, retail environment and consumer profiles.
"Canada represents a logical and welcome extension of Mintel's expert insights into one of the world's most interesting and diverse markets," said Peter Haigh, global CEO of Mintel. "With Mintel's 40 years of experience and another 30 years of experience amongst our local analysts, our Canadian reports are positioned to provide clients with insights that are both comprehensive in their scope and unique in their breadth. As consumers' markets become more competitive, our research has proven not to be just useful, but necessary to capitalize on the constantly evolving consumer landscape."