Honda hires Media Experts
By Rob Bale
Automaker Honda Canada has retained Media Experts as its Canadian media agency of record. The assignment includes media planning and buying for Honda HCI, Acura and the Honda Dealer Advertising Association in Ontario, British Columbia, Alberta, Saskatchewan and Manitoba, as well as planning and digital buying for the HDAA in Quebec.
“Media Experts is thrilled to bring our passion and extensive knowledge of the auto industry to this partnership with such an iconic and respected brand,” says Karel Wegert, CEO of Media Experts. “As an agency with deep local roots and over 40 years of country-wide expertise, we are uniquely positioned to understand and bring to life Honda’s objectives in Canada. Our singular focus will be to elevate the Honda business to new heights, creating a deep and lasting partnership with the Honda team.”