L'Oreal hires Labelium, Media Experts
By Rob Bale
Cosmetics company L’Oréal Canada has retained Labelium Canada and Media Experts to handle its media work. Beginning on Jan. 1, 2026, the two firms will handle media strategy and activation for the 39 brands sold by the company. Labelium will manage search marketing, paid social media activities, programmatic advertising, electronic retail and data services. Media Experts will conduct planning, offline media and reporting. Both agencies are subsidiaries of IPG Mediabrands.
“We are excited about this partnership with Labelium Canada and Media Experts,” said Marc Dicko, chief digital and marketing officer at L’Oréal Canada. “Their proven expertise and innovative approach to media, especially in leveraging AI and data, are crucial for L’Oréal Canada to continue leading in the rapidly evolving digital landscape. This collaboration reflects our commitment to delivering impactful experiences to our Canadian consumers and driving unparalleled growth for our 39 iconic brands.”