Moosehead debuts Elbows Up Armchair
By Rob Bale
Moosehead Breweries has begun a promotion called the “Elbows Up Armchair” to coincide with Labour Day. The chair incorporates adjustable armrests intended to allow users to keep their elbows raised while sitting. The chair appears in a digital marketing campaign developed Conflict, accompanied by influencer and media relations from Craft Public Relations and social media support from Media Experts. The effort also includes a contest conducted via Instagram, which will give away the chair. The promotion is intended to highlight the Canadian origins of the product.
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