London Drugs breaks fall campaign
By Derek Winkler
Drug store chain London Drugs has begun a fall campaign in western Canada. Developed by Will of Vancouver, the effort depicts the chain as a place to buy autumnal products such as back-to-school supplies and cold medication. The campaign, which will run for 9.5 weeks, includes television, radio, digital and social media ads.
“We wanted to position London Drugs as the go-to spot for all your fall needs,” said Lisa Lebedovich, executive creative director at Will. “Through playful repetition, we show that London Drugs isn’t just where you find the products and services you need. It’s where you find peace of mind, with experts who take the time to get to know you.”
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