London Drugs, Project Joy begin promotion
By Adnews Staff
Drug store chain London Drugs has begun a promotion in Alberta that encourages consumers to donate used smartphones, tablets or laptops at participating locations. The effort is being conducted in collaboration with charitable organization Project Joy. The devices will be refurbished by the Electronics Recycling Association and then distributed to seniors living in long-term care facilities. The intent is to allow recipients to communicate with family and friends during the holiday season. This is the second year the company has conducted this initiative. It will run until Jan. 3, 2022.
“That old smartphone sitting in your drawer at home or that previous generation tablet you kept when you upgraded could be put to critical use, offering virtual visits from family to seniors in our province after months of isolation and loneliness,” said Emily Jenks, founder of Project Joy.