Mydoh begins back-to-school campaign
By Rob Bale
Mydoh, money management mobile application aimed primarily at children and teenagers, has begun a campaign to coincide with back-to-school season. The campaign features financial expert Jessica Moorhouse, who provides advice about back-to-school shopping for parents. The initiative represents the launch of a new brand posigion called “Money Their Way.” It includes influencer activities, in-branch materials at RBC locations, newspaper ads, digital ads, and media relations.
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