Mydoh begins Firsts campaign
By Derek Winkler
Mydoh, money management mobile application for children operated by RBC, has begun a campaign called “Firsts, Their Way.” The initiative presents teaching how to manage money as one of a series of “firsts” that comes with raising children. The effort includes the participation of financial expert Vanessa Bowen and an event for content creators called the Mydoh Financial Resilience Summit. The national campaign consists of television, digital, radio and connected TV advertising in English and French. It was created in-house, with media work by Kingstar Media and communications support from Craft Public Relations.
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