Bell Media expands connected TV advertising
By Rob Bale
Bell Media has formed an agreement with Telus to expand its connected television advertising inventory in western Canada. This will add inventory to Bell’s English-language specialty channels on the Telus TV+ service, including live sports broadcasts on TSN. According to Bell, the agreement is intended to make its connected television advertising options more national in scope.
“Bell Media continues to lead the evolution of connected TV live in Canada,” said Payal Gabrani-Bahl, senior vice-president of data and advertising products at Bell Media. “By launching with Telus, we are extending our advertising solutions to western Canada and enabling national scale for advertisers who want to reach audiences during live news, entertainment, and premium sports. This expansion unlocks new value for the entire ecosystem and delivers a more relevant viewing experience for Canadians.”