Bell Media, Magna begin OOH pilot program
By Derek Winkler
Bell Media has begun an out-of-home advertising project in Toronto in collaboration with Magna, an automotive parts manufacturer. Through this initiative, Bell Media will operate advertising displays on the autonomous delivery vehicles used in Magna’s recently-launched City Delivery pilot program. The displays will be managed by Astral, the out-of-home subsidiary of Bell Media.
“Bell Media and Astral provide its clients with innovative ways to connect brands with consumers,” said Kevin Cluett, senior vice-president of distribution, out-of-home, direct-to-consumer and product platforms at Bell Media. “Our collaboration with Magna exemplifies our dedication to embracing new technologies and providing clients with cutting-edge opportunities. The autonomous delivery vehicles present a unique canvas for creativity, allowing us to offer one-of-a-kind advertising experiences in Canada.”