Astral renews Montreal transit agreement
By Rob Bale
Out-of-home media company Astral has renewed its agreement with Transgesco, the subsidiary of the Société de Transport de Montréal that manages its advertising operations. Astral has handled the transportation organization’s display inventory for 30 years. As part of this extended agreement, Astral will add new digital and static displays to the Montreal transit system, including bus wraps, static murals and digital murals. Astral is a division of Bell Media.
“We are thrilled to embark on another exciting chapter of collaboration with Transgesco and STM,” said Farshad Kajouii, general manager of OOH and business development at Bell Media. “This renewed partnership is a testament to the strong relationship Astral and STM have built throughout the years, rooted in trust and an unwavering dedication to innovative out-of-home solutions for advertisers.”