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Think Turkey breaks new campaign

Think Turkey has begun a campaign that encourages consumers to eat turkey more often. The national campaign, called “Turkey, Do it More Often,” focuses on preparation techniques and recipes. It consists of three videos featuring chef Chuck Hughes that will run online in English and French, as well as a website at <>, social media advertising, search engine marketing, influencer activities and public relations. The effort will run for six weeks. Think Turkey is a joint program operated by Turkey Farmers of Canada and Canadian Poultry and Egg Processors.

“The ‘Do it More Often’ campaign is a bit cheeky and uses humour to encourage Canadians to get out of their turkey rut,” said Darren Ference, chair of Turkey Farmers of Canada. “Turkey does cook a bit differently and that's why we teamed up with chef Chuck Hughes to share tips and techniques to set Canadians up for a great weeknight turkey experience.”

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