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Corus signs sponsors for rebranded channels

Corus Entertainment of Toronto has signed a series of sponsors for the launch of its rebranded lifestyle television channels Flavour Network and Home Network on Dec. 30. These sponsors include Hellmann’s Mayonnaise, Pandora and Think Turkey for Flavour Network, as well as The Brick and Rust-Oleum for Home Network.

Hellmann’s will be Flavour Network’s official condiment launch sponsor. The agreement includes co-branded creative that will run until April on television, online and via mobile application. The brand will also be the official mayonnaise of a new program called Big Burger Battle.

Jewelry brand Pandora will receive exposure for its products during three hosted segment of a program called In The Mix timed to coincide with Valentine’s Day, Mother’s Day and school graduation season.

Think Turkey will sponsor the channel launch and the Big Burger Battle show. The year-long agreement will include in-show segments and product integrations with new food competition series.

The Brick sponsorship will include product integration into several television series, including Beer Budget Reno, Rentovation and Life is Messy.

Paint brand Rust-Oleum will sponsor Beer Budget Reno, Rentovation and Scott’s Vacation House Rules with product integrations and additional media campaigns.

“As the leader in lifestyle content, Corus’ investment in these two refreshed, dynamic and highly visible brands has created unique and meaningful opportunities for clients,” said Mike Searson, group vice-president for local revenue, client marketing and creative services at Corus. “The brands who join us on this journey do so alongside the best lifestyle talent and an unparalleled programming lineup.”

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