Jan Kelley launches JKBuild
By Rob Bale
Jan Kelley, a marketing agency based in Burlington, ON, has launched a new division called JKBuild that specializing in clients from the building materials industry. The unit will offer a range of digital marketing services intended to address the needs of this industry. The division will also produce a series of videos called “Constructive Insights” on the subject of building materials marketing.
“It's long been known that clients in the building materials space have unique needs and a complex buyer journey, not to mention a broad network of distributors, retail partners, contractors and many others,” said Shannon Ballard, chief strategy officer at the agency. “Jan Kelley has been developing and implementing winning strategies for years for industry heavyweights such as Cornerstone Building Brands, Rust-Oleum Canada, PPG, Ecore and Dörken Systems Inc., among others. JKBuild was the next logical step in the agency’s push to accelerate sales and marketing transformation for both existing clients and newcomers in need of support.”