Kraft Heinz resumes Hockeyville promotion
By Rob Bale
Kraft Heinz Canada has resumed its annual “Kraft Hockeyville” promotion. The initiative invites communities to enter a draw to host an NHL pre-season game and receive $250,000 in arena upgrades. The effort this year includes the participation of former NHL and Olympic hockey player Patrice Bergeron. Consumers can nominate their communities online at <http://www.krafthockeyville.ca> until Feb. 18.
“Hockey is the beating heart of many communities across Canada,” said Simon Laroche, president of Kraft Heinz Canada. “I'm looking forward to hearing from communities and, through their stories, seeing what this game means to them. At its core, that is what Kraft Hockeyville is all about; celebrating the game and those communities across the country. At Kraft Heinz, we're proud of the significant role we continue to play in helping support the growth and future of Canada's game.”