Philadelphia begins Whipped campaign
By Derek Winkler
Kraft Heinz Canada has begun a new campaign for its Philadelphia cream cheese brand promoting its Philly Whipped product line as a snack food dip. The campaign is intended to help expand the consumer perception of the brand beyond breakfast and and baking use. The creative makes use of a cloud motif and consists of social media, online and connected television executions. The campaign was developed by Rethink, with media work by Carat and public and influencer relations from Heads & Tails.
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