Sankofa Square readies new branding
By Rob Bale
The Toronto-based Sankofa Board of Management has begun a rebranding initiative for Sankofa Square, formerly Yonge-Dundas Square. The effort includes a new brand identity and logo developed by D.PE Agency. According to the board, the new branding is intended to reflect African and Indigenous traditions, promote equity and present the square as “a dynamic public space rooted in remembrance and renewal.” The new branding will be officially introduced on Aug. 23, designated Sankofa Day.
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