Canada Dry, Roots release clothing collection
By Derek Winkler
Keurig Dr Pepper has begun a summer promotion for its Canada Dry brand of ginger ale in collaboration with clothing brand Roots. The two companies have launched a limited edition collection of apparel called the “Canada Dry x Roots Summer Collection.” The branded merchandise includes a hooded sweatshirt and two t-shirts, which are being sold online at Roots.com. The products are being promoted with a national marketing campaign consisting of digital and social media advertising, in-store materials, influencer activities and a temporary retail location in Toronto.
“For over a century, Canada Dry has provided Canadians with moments of refreshment and been a staple of Canadian summers, so we're thrilled to be coming together with another iconic brand for this one-of-a-kind collaboration,” said Ruben Beltran, senior brand manager for Canada Dry. “From dock days to patio parties, Canadians can soak up all that summer has to offer in this incredible new collection alongside the crisp ginger flavour of Canada Dry.”