Excel readies Osheaga promotion
By Rob Bale
Mars Canada is preparing a promotion for its Excel Gum brand that will take place at the Osheaga music festival in Montreal from Aug. 1 to 3. The initiative will take the form of an installation called the “Excel Refreshment Zone” at which attendees can cool off with water misters. The location will also distribute product samples and branded hand fans. The promotion will also include giveaways, social media content and influencer activities. The promotion includes public relations from Middle Child, with media work by EssenceMediaCom, in-store materials from The Mars Agency and design work by Kaleidoscope.
« Back Next »
Comments
blog comments powered by Disqus